From Farm to Pizza

2024

Brand Story

Domino's Pizza Taiwan

A documentary-style brand story following Domino’s Pizza Taiwan’s shift from canned pineapple to locally grown Golden Diamond pineapples from Pingtung. Filmed across farms, processing facilities, and Domino’s stores, the project traces the journey from harvest to pizza while highlighting the cold-chain technology behind the ingredients. I developed the story and led the Taiwan production, including interviews, cinematography, drone filming, and editing, coordinating across English and Mandarin throughout the production.

ROLE

Story Development · Planning · Direction · Cinematography · Drone Cinematography · Editing

PRODUCTION

Filmed across Pingtung and New Taipei, with interviews conducted in English and Mandarin. Additional interviews and selected footage were provided by a collaborating production team.