Everyday Recovery | HealthUs

2022

Commercial

MedVigilance Inc.

To make the product feel accessible to a broader audience, we moved away from the conventional performance-driven image of massage guns. A female model, warm wooden interiors, and soft morning light created an intimate home setting that presented HealthUs as a simple, everyday wellness product.

ROLE

Concept Development · Scriptwriting · Storyboarding · Cinematography · Editing · Photography

PRODUCTION

Developed from concept and script through filming and post-production, alongside product and lifestyle photography created for the crowdfunding campaign.

Next Work

2021

Branded Content

Road to Tokyo Pro | Junpei Taguchi

Following IFBB Pro Junpei Taguchi on his road to the Tokyo Pro.

2020

Commercial

Under the Cherry Blossoms | Makino

Set during Japan’s cherry blossom season, the story uses the relationship between generations to frame end-of-life planning as both an ending and a new beginning. The concept was developed through client interviews and research into Japanese funeral culture, turning a sensitive and unfamiliar subject into an approachable narrative.