Under the Cherry Blossoms | Makino

2020

Commercial

Makino Saiten

A YouTube advertising campaign created for Makino, a local funeral service provider in Tokyo, to reach new customers within its target area. Taking advantage of YouTube’s ability to target audiences by location and demographics, the project was developed as an example of how video advertising could help a local business reach the right audience.

ROLE

Client Communication · Research · Concept Development · Scriptwriting · Storyboarding · Direction

PRODUCTION

Developed through close client communication, research, concept development, scriptwriting, and storyboarding before directing the final production.

Next Work

2022

Commercial

Everyday Recovery | HealthUs

A launch film for HealthUs, a compact massage gun introduced through Makuake. The campaign repositioned muscle recovery as an approachable part of everyday life, highlighting the product’s lightweight, portable design and ease of use beyond traditional fitness settings.

2023

Corporate Film

Introducing Ben Oborne | Domino’s Pizza Taiwan

Created to introduce an incoming CEO to stakeholders and teams across markets, combining an in-depth interview with footage from Japan and Taiwan to connect his professional journey with the next chapter of Domino’s Pizza Taiwan.